A Bit of Me
Born on the coast of Buenaventura, Colombia, my childhood was a blur of street tag and exploring my grandparents' farm. Back then, everyone had a job during our daily family routines. But nothing got started until you heard the paisa, “¿Y el café qué?!”
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Now, I live in El Paso, TX, with my sons and an amazing dog, Oreo. One of my goals is to bring amazing roasted coffee, expert brew methods, and establish a great relationship with coffee lovers.
Vision
My vision is simple: I want you to rediscover what coffee actually tastes like.
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I'm going to be very blunt: the dark, oily coffee beans is nothing special. If you like that, nothing wrong with that, but you will not see that happening in my roaster. The idea that it's stronger because it's so dark is nonsense in terms of caffeine strength (plenty of articles going over why). It probably feels stronger because the flavor is horrible (in my Boston accent). Try mine and start discovering true flavors from coffee all around the world.
FAQ
Do you roast the coffee?
Yes. I roast all of the coffee myself in El Paso, Texas.
I started roasting because I never understood why coffee was often bitter or weak. What I’ve learned is when coffee is roasted properly, it doesn’t need to be covered up with heavy milk or sugar. My focus is coffee first.
What makes your coffee different?
My coffee is roasted in small batches with a focus on balance and clarity of flavor. I roast each coffee to highlight its natural character, so it tastes good on its own without relying on heavy sugar or milk. With a background in technology and solving problems, I use those skills to optimize roasting. It’s working. People are amazed of the coffee for its flavors, removal of unwanted bitterness. I roast from delicate Gesha coffee to your more espresso bold blends.
How do you keep up with all the coffee nuances?
I focus more on the flavor, body, and how to roast each coffee. There is a lot behind every cup, from the farmers to the way the coffee is processed and roasted, and so much more. Some people enjoy diving into those details, I focus more on making excellent tasting coffee, including decaf.